What are LinkedIn Company pages ?
According to LinkedIn, “Company Pages are a company’s profile of record on LinkedIn and a powerful way to speak to millions of professionals through word-of-mouth recommendations and trusted testimonials. It’s like a LinkedIn profile for a company.
For LinkedIn members, Company Pages are a great way to research companies you’re interested in, follow them to stay updated, see what kind of people work there, and even review the products and services you use.
For companies, Company Pages present an opportunity to reveal the human side of your company. Provide a peek at the individuals behind your brand and highlight how members use your products. Your Company Page offers tools to bring your brand to life.”
How do I set up a LinkedIn Company page ?
It’s pretty straight forward to set up your own company page. Just follow the tips and guidelines below and you will have your own in no time.
Start by clicking HERE to create your new page.
How do I customize my LinkedIn Company page ?
A Company page consists of 4 different tabs:
- The Overview tab
- The Products and Service tab
- The Analytics tab
- The Careers tab
Let’s have a look at them one by one.
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Overview tab
Company Name
In this tab you provide LinkedIn members with a rich, network-aware snapshot of your company.
Make sure the company name listing matches the name you use in your profile. For example if you use LLC or Inc. on your personal profile, your company site must be the same.Admins
LinkedIn wants to know who will administer your company profile. You have two choices: either all employees with a valid email address registered to your domain or designated users only.Logos
Logos can be uploaded as a standard logo as well as a square logo that will be used for network updates.Company Description
In the company description section, you have the opportunity to describe who you are and what you do.Specialties
Include keywords that describe what you do in this section. You have 256 total characters to describe specialties.
Twitter and Company Blog RSS Feed
Reference your blogposts and Twitter feeds so you can provide a more comprehensive snapshot of your company to membersNews Module
Indicate whether you would like news about your company shared with visiting members -
Products and Services Tab
In this tab you will showcase your best products and services and spotlight product recommendations.
Edit default landing page
First thing to do when optimizing this tab, is to edit your default landing page. Here you will provide content regarding your products and services to your default audience segment.Create additional audience segments
You can create up to 4 different audience segments. When visiting members’ profiles indicate that they belong to a particular segment that you have defined, a customized version of your content will be served up. In the event that a member profile does not correspond to one of the audience segments that you’ve defined, content defined under your “default” tab will be served up.
You can define your audience based on 4 criteria: Function, Industry, Seniority, and Geography.
Listing all your products and services, describing them
In this tab you will list all your products and services. You can upload pictures, link those to specific urls on your website and if you have one, even feature a short video, by inserting the youtube url. There is also a 2000 character space to describe each one of your products/services and a section where you can list the major benefits or features in bullet points.
Download LinkedIn’s guide to set up your Products and Services tab
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Analytics Tab
In this tab you can gain insights about company followers with data visible only to Company Page administrators
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Careers Tab
In case your company is hiring, this is a great place to post your open job. You will get lots of visibility for very little money.
Download LinkedIn’s guide to set up your Careers tab
So what do you think ? There is still space for improvement from LinkedIn’s side, but in my opinion if you have invested time to improve your profile, you should go all the way and also create a page for your company.
What are your thoughts ? Share below in the comment section…
