If you are part of the growing percentage of entrepreneurs who are writing regular blog posts – congratulations ! You are doing the right thing. Content is king, and a blog is the most important traffic source of any website.
But… (yes, there is a but) are your blog posts sharable on Social Media ?
It’s nice to write blog posts for your existing audience, but what is really cool about blog posts is the viral effect they can have. In order to ma
ke them viral though, you need to make sure that people will want to share them AND offer them easy ways to do so. For successful sharing I have put together a quick list of tips.
Content
- It starts with a title that grabs your reader’s attention
- It contains an image that’s related to the text
- It’s easy on the eye, several paragraphs, not one big clump of text
- It’s written in a language your audience understands, not full of acronyms and industry related terms
- It ends with a question are encouragement to leave a comment
- It may include a call to action such as a sign-up form for a free info product
Tools
- Automatically feed your blog posts to your Facebook page (for example via Networked Blogs)
- Automatically feed your blog posts to your Linkedin profile (via the Wordpress plugin on LinkedIn or Bloglink)
- Add social share icons to each of your blog posts or use Wordpress plugins such as Get Social
- Send a ping via pingomatic to different search engines that your blog has been updated
As I’m writing this post I realize that my own blog does not even fulfill all of the above criteria. Shame on me ! But wait, that’s why I'm getting rid of it :-) In 2 weeks I will announce my brand new website/blog. So check back here again soon.
What are you doing to make your posts shareable ?
A blog is one way to create traffic to your website. Want to learn about other ways ?
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